Customized_e-commerce


	Applications & Customized Solutions
Overview:
	A comprehensive Internet service that enables businesses to cost-effectively engage and transact with customers and partners online. It helps businesses engage customers and partners with the creation of cost-effective commerce sites and applications, targeted online adverstising and marketing, and personalized promotions. Based on strong integration with Windows NT Server, it allows businesses to transact online with secure and scalable order capture, management, and routing while intergrating more easily into existing inventory, accounting, and EDI systems. Package 2 provides tools to help business managers analyze customer and partner usage data and factor analysis into changes to help maximize the effectiveness of their online business. Benefits Engage customers and partners through the creation of cost-effective commerce sites and applications, targeted online advertising and marketing, and personalized service. Promotions Transact online with secure and scaleable order capture, management, and routing, intergrating more easily into existing systems.


	Analyze to understand customer and partner purchase and usage data, and factor in the changes to maximize the return on investment in your commerce site or application. Features: Commerce Interchange Pipeline (CIP) The commerce interchange pipeline is a new system, enhancing the existing Order Processing Pipeline, for enabling application-to-application interchange of structured business data using the Internet or existing EDI systems. Corporate Purchasing Support. A customizable site for intranet-based corporate purchasing applications. Microsoft Market includes sample code for employee authentication, purchase order workflow and approval, a procurement catalog schema. Ad Server A comprehensive server for hosting online advertisements that includes support for targeted delivery, ad schedule management, and exposure limits. This way, businesses can more easily generate revenue and leads from online campaign ads. Improved Intergration with Windows NT Server Intergration with IIS and Microsoft Transaction Server(MTS) provides resource utilization services as well as two-phase-commit

	Applications & Customized Solutions

	type transaction properties over a distributed set of operations in the Order Processing and Commerce Interchange Pipelines. Analysis Richer usage reports can be created from integrated commerce, personalization, search, and content data. In addition, the powerful content visualization tools can import usage data to allow sites to analyze usage data interactively and visually. Management Administrators can choose from among four easy yet powerful administration interfaces which intergrate to provide maximum management flexibility.

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